Ather Energy, the Indian electric vehicle manufacturer, is reportedly considering a $50 million reduction in its planned $400 million IPO due to current investors offering fewer shares. Despite market fluctuations, the company aims to proceed with the IPO in the coming weeks, potentially adjusting its valuation. If conditions worsen, Ather may explore private placement as an alternative. The decision reflects broader challenges in the EV market, where companies are increasingly evaluated on profitability rather than future potential. Ather's premium positioning and focus on quality have established its brand, but its sales growth lags behind competitors, raising questions about its scalability.